The Not-so-Secret to Skyrocketing your Website’s Conversion Rates

Have you ever asked yourself the question, “Why aren’t people buying my product?” If so, I’ve got some good news and some bad news for your suffering conversion rate.

The bad news is this: it’s probably your fault – but the good news is that we can fix it.

Marketing is a fancy term for “Guessing”

Think about it. Any product is a gamble. Will it be a hit? Or will it be a total failure? The things we do to market ourselves are based on our best, most educated guesses. And that’s probably being overly generous.

The good thing, though, is that almost everyone else is in that same guessing boat called marketing. Well, everyone except for those who’ve learned to use the not-so-secret fix of A/B testing and heat maps.

Why data is the key to boosting conversion rates…

The sad fact is this: even the most experienced, educated, and knowledgeable of digital marketing experts look stupid when compared to A/B testing. And that’s because of DATA.

Data is the only way to really know what’s going to work (and what won’t). Why? Because it analyzes what is and what isn’t working. It watches the unpredictability of human nature and finds patterns, facts, and reliable, repeatable statistics.

Now, how do you get the right kind of data? Easy. You’re going to want to use what’s called a heat map.

Heat Maps help your conversion rate heat up

Let me tell you about a client of mine. This amazing client had a landing page that converted at a whopping 81.2%. Pretty good, right? Well, I knew she could do better.

So we implemented a heat map to see where people were clicking, since they seemed to be missing the giant “BUY NOW!” button smack dab in the middle of the page.

As it turns out, there were some banners with links in them at the top of the page. It had no business being a link, mind you. But it was just distracting enough that it was getting clicks, frustrating would-be-buyers, and killing sales.

After fixing that and a few other things, we were able to get her conversion rate up to 92.5%.

Hello, hundreds of more leads and countless more sales! Who doesn’t want that, right? Because we ALL want more leads and sales! And the not-so-secret to getting there is with that heat map.

Where do you find these heat maps? Lucky Orange and Hotjar are some of my favorite heat map resources. Hotjar even offers a 15-day free trial for up to 3 pages. Now that’s a hot deal you can use to optimize your page and conversion rates!

Once you’ve been able to run the heat map, collect data on what’s being clicked on, tweaked your website to optimize it, and boosted that conversion rate, your business will boom!

Whether you’re ready to get more great tips like these or ready to delegate your marketing to a pro, we’re here for you. Let’s chat

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