Determine (and double) your website value in 3 simple steps

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    When it comes to your business, the only way to get ahead is to ask yourself some tough questions. And lately, there’s been one tough question that’s separated the successful online companies from those who are barely surviving. So, if you’re ready to determine your business’s website value, let me ask you this zinger: “Is your website a business expense or do you treat it like an asset?”

    How you look at your website is a huge key determinate in your business’s online success. In fact, it’s a conversation I have time and time again with CEOs and business owners nationwide! Here’s the simple truth from every one of those conversations: you should be looking at your website as an asset. And you should be investing in it regularly. Now, in order to flip your website from an expense to an asset (and potentially double your website value), you have to follow these 3 simple steps.

    1. To determine your website value, first assign your website’s role

    There are countless roles your website can fill, so first let’s assign a role that’s right for your business and your needs to your website. For example, if you’re in the business of selling women’s designer scarves directly to consumers, then a lead generating website probably isn’t the route you want to take. You’re going to want your website to be a sales generating machine!!

    On the other hand, if you’re selling a B2B professional service, like coaching, you’re going to want to consider leveraging that business website for lead generation, establishing your expertise in your field, furthering your voice as an industry authority, increasing brand awareness, or building a deeper connection with your audience through trust and likeability.

    Which is right for your business? Well… it depends. But with some marketing guidance, know-how, and analysis, it is possible to determine where to start – and how to get to those goals of yours. Don’t worry – we’ll talk about where experts factor into this later. Meantime, back to our 3 easy steps…

    2. Ask yourself: What am I willing to invest in this asset?

    Now that your website has a purpose beyond just existing, it’s time to determine how much you’re willing to invest in it to reach your business goals. I’ve seen budgets from one end of the scale to the other. And you know what? There’s factors besides just the actual budget that are at play here. So let’s skip to step #3 and I’ll show you what I mean.

    3. How will you measure your asset’s performance?

    In other words, what kind of ROI are you looking for on this investment. For example, let’s say we’re talking about investing. There’s all kinds of stocks, bonds, mutual funds, and other investment funds to choose from. But before we just pick one, we’re going to do some research on past performance, current trends, and even talk to a few professionals to get some solid advice.Then we’ll pick an investment, based largely on what we’ve learned and what type of ROI we want to see.

    It’s the same with your website value.

    Once you’ve done the research, it’s time to talk to an expert. That way, you’ve got the resources you need to make a guided, well-informed decision about your website, its value and purpose, and how to set marketing-related ROI goals that will make your business (and you!) smile. Oh, and the potentially doubled website value is a great perk, too.

    Ready to transform your business website from an online placeholder into a purposeful marketing machine?

    If you’re ready to talk about how to leverage your website and rock this whole digital marketing thing, let’s chat.

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