4 Key Performance Indicators Your Business Should Use for Max ROI
It happens far too frequently…
A confused, frustrated business owner or CEO calls me to talk about how they want to see marketing success, about how they want to try again, but past experiences have been less than satisfactory. I get it.
And that’s why every business owner, CEO, or entrepreneur should know about the 4 key performance indicators (or KPI) they should be measuring on their websites. So without further ado, let’s apply some FieryFx know-how and get your business’s marketing back on track already.
The 4 Key Performance Indicators (KPI) and Metrics your Business Should Use to Gauge Success & ROI
These 4 performance indicators are what I recommend you use to make sure that a website is performing. They’re what I use. They are what I use for my clients. And they’re what you should use, too.
1. Forget traffic. Look at your unique visitors…
Sure, traffic is good. But the term “traffic” is so vague that it’s next to useless for measuring much of anything, let alone performance.
So instead, let’s look at unique visitors. That way, we can see how many different, unique people are actually visiting your website. That’s way more useful, especially as we move on through the KPI pipe (the next 3 performance indicators).
2. Track your business’s page views
Now that we know how many people are visiting your website, we can track what pages they’re visiting. Are they landing on a particular page, then leaving? Do they browse a few pages, check out your eCommerce web store, then close your page? Or are they sticking around, reading everything, and then making a purchase?
Each of those series of actions gives us more information – information we can use to update, upgrade, and improve the website to get those unique visitors to stay longer, get more information from your business, and make the conversion into a paying customer.
3. Where is your traffic coming from? Check those traffic sources to…
Now that we know who’s visiting your page and where they’re hanging out, it’s time to see where they came from. Because once we know where they’re coming from (or how they’re finding your business), we’ll know how to beef up your marketing campaign to get even more unique visitors to your website.
So not only will this performance indicator help measure the success of an existing marketing campaign, it’ll help you plan future ones as well. In other words, this is definitely a KPI to track, because it’s gonna get your ROI rockin’.
4. And the most important KPI is…
Conversions. The ultimate goal of any marketing campaign (or your website), right? So let’s track those conversions, too.
Now, the actual type of conversion may vary by business or website or web page purpose… maybe you’ve got a landing page where you want people to download a report. Or perhaps you’re wanting to make a blog post go viral through sharing. The point is, though, that there are lots of actions you could want a unique visitor to take: watching a video, downloading something, signing up for your email list, buying something from your store, signing up for your specialty services, etc.
But no matter what kind of conversion your business needs, we can track it through your website. That way, we can make sure that you’re getting the most bang for your marketing buck.
The key is to use those performance indicators to build your website so that it guides unique visitors through the process from “welcome” to “conversion”.
Securing those conversions is the whole reason we’re setting up, tracking, and evaluating those KPI’s (key performance indicators). That’s how we can gauge the success of your website, your marketing objectives, or a specific marketing project. Are you ready to make sure your KPI’s are working for you?
If you’re ready to up your business game and get those performance indicators soaring, then you’re going to want to talk to a specialist at FieryFx. Ready? Let’s chat.
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