Drive Customer Satisfaction by Answering Audience-driven Questions
In order to truly generate some great word-of-mouth buzz and epic customer satisfaction, you’re going to need to know how and when to answer audience-driven questions. However, before you can do anything I recommend here, you’ve got to absolutely make sure that you know who your target audience is.
Because knowing who your target market has to be more specific than just “oh, our product is for women between 25-75 years”. Once you’ve gotten your target market really defined, then we can focus on driving customer satisfaction through answering questions.
Ready? Then let’s do this!
Where do you go to answer questions?
Here’s some of the best places we can go to set your business up as the friendly neighborhood expert:
- Facebook Groups
- LinkedIn Groups
- Networking Groups
- Trade Shows and Conferences
- Website FAQs
- Quora
The secret to figuring out where to go is this: where is your audience hanging out? If your target demographic has a strong presence on Twitter, for example, go hang out on Twitter!
Once we know where to go, we can focus on what to say once we’re there.
How to guarantee you drive customer satisfaction by answering questions
Now that we know where we’re at, we can focus on setting yourself up as a resource for your target market! Because that’s what we’re doing – we’re setting your business up to be the expert everyone thinks of when they’ve got a question. Because if they’ll run to you for an answer, then when they need your services, they’ll run to you to purchase.
Why not just go for the sale? Or why not just share a few quick facts and figures before going in for a close? Well, I’ve seen other businesses who try to go for the hard sale first. It’s off putting in these kinds of environments. It scares away more business than it ever generates. So go for the long game – set your business up as the resident, helpful expert.
Because when you can answer questions honestly, with integrity, and with a sparkle of insight that your target audience can’t get anywhere else, they’re going to trust you and your business more than the other guys. Oh, and because the internet is forever, people who go searching for these same questions will find your friendly expert’s answers. And all of this will naturally build an amazing word-of-mouth buzz that will organically drive sales.
And that’s why it’s vital that you set up a presence on whatever platform your target audience is on – so that you can be the friendly expert who draws in organic sales just by being friendly, being themselves, and answering questions that will skyrocket your customer satisfaction levels.
Want more great ways to make your company visible and expand your digital presence? Then check us out or let’s chat specifics.
Want to see this rather than read it? That’s cool. Just click here.
